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Privacy Policy

At Animalcare Ltd the company which controls the identibase® and Identichip® brands, we recognise the importance of protecting the privacy of the information held on the identibase® database. Below we set out how the data that you disclose to the identibase® database, will be held, what it will be used for and details of our data protection policy.

We collect personally identifiable information, such as your name, address, telephone numbers and email address, voluntarily provided by you when you register your pet and its microchip. We will only process this information in accordance with this policy or as otherwise agreed to by you.

By registering on the identibase® database you agree that we may use the information you have given in the following way.

Your information will be held on a computer database. Animalcare Ltd of 10 Great North Way, York Business Park, Nether Poppleton, York, YO26 6RB, will collect your data as controller of the database and your details may be accessible to and be used by other Animalcare Group companies for approved uses. However we will always employ appropriate technical and physical security measures to protect your personal information and to ensure that it is not accessed by unauthorised persons.

Your personal data will be used to administer the Identichip® pet identification scheme and may be disclosed to those involved in securing the welfare of your pet.

If you have consented to receive other communications from us your information may also be used by Animalcare Ltd or selected third parties to provide you with printed or online publications, telephone messages, SMS messages and/or email communications.

While it is unlikely, we may be required to disclose your information by court order or to comply with other legal or regulatory requirements. We will use reasonable efforts to notify you before we do so, unless we are legally restricted from doing so.

Your and your pet’s information will be retained by Animalcare Ltd for the lifetime of your pet. You will at any time have the right to access your information and you can request either online or in writing that your information on the database is amended / deleted. Any amendments that are requested simply as a part of keeping your information up to date to ensure the proper running of the Identichip® pet identification service will normally be subject to a data maintenance fee as part of the Identichip® service provided. We aim to deal with your requests within 10 working days of its receipt.

This privacy policy may be amended by us at any time. Please check this website periodically to inform yourselves of any changes.

Cookie Policy

What’s a cookie?

A cookie is a small text file which, with your permission, is stored on your computer or device and in which the website holds information about your visit.

Cookies and the law

A European privacy law, the e-Privacy Directive known as the Cookie Law, came into force in the UK on 25th May 2012, which aims to give users of websites more control over the information that is collected about them and ensure that their consent is sought before cookies are stored on their computer.

How we use cookies

The cookies help us analyse web traffic on our site. Cookies allow web applications to respond to you as an individual. Our web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Traffic Logging Cookies:

We use traffic log cookies to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages users find useful and which they do not. A cookie in no way gives us access to your computer or any information about you individually.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website